Student Experience
Make something peoplewant to wear.
Students move from audience to creator—building products, campaigns and businesses connected to their own school culture.
Student roles
Run it like a creative company.
Treat the lab like a creative company. Students can rotate through roles such as:
- Creative Director
- Graphic Designer
- Brand Strategist
- Product Designer
- Photographer
- Content Creator
- Marketing Lead
- E-Commerce Lead
- Production Coordinator
- Sales / Finance Lead
What students make
Real work. Real outputs.
- Brand concepts
- Design boards
- Merchandise samples
- Campaign photography
- Launch content
- Product pages
- Pop-up experiences
- Sales results
- Portfolio case studies
Don't just say you're creative. Show the work.
Students build a body of work that can document concept development, design decisions, collaboration, product execution, marketing and entrepreneurship.
Career pathways
Merch is the product. Creative careers are the pathway.
- Graphic DesignLogos, type and graphics that carry a school's identity.
- FashionSilhouettes, fabrics and how a garment is made.
- BrandingThe strategy behind how a name looks, sounds and feels.
- MarketingFinding an audience and giving them a reason to care.
- PhotographyCampaign and product images that sell the story.
- Content CreationVideo, social and launch content for the drop.
- E‑CommerceProduct pages, storefronts and online operations.
- Product DevelopmentTaking an idea from sketch to sample to shelf.
- EntrepreneurshipSpotting an opportunity and building the business.
- BusinessPricing, budgets, revenue and the numbers behind it.